We all know that as a nation, Britain is one of coffee lovers that like to keep themselves fuelled during long days at work. People like to have a cuppa to wake themselves up in the morning, give them a post-lunch boost and pretty much any other time of the day.
Indeed, figures have suggested that coffee is the most popular drink worldwide with over 400 billion cups consumed every year. In this country alone, around £730 million was spent on coffee between 2011 and 2012, which shows just how much the industry means to the countless coffee shops already in situ. This could also be good news for companies thinking about offering merchandise to clients that portray a brand’s message.
Stats that matter
There’s no getting around it, we all love coffee. No matter the weather or the situation we are in, a cup of coffee is something of a go-to drink for the adoring British public. Statistics have shown that around 800,000 British adults visit a coffee shop at least four times a week, which is an astounding figure given how easily coffee can be procured. Why this stat matters so much is that these people are twice as likely as the average Briton to fall into the TGI Lifestage category (aged 15-34, married/living as a couple and do not live with relations). They are also over twice as likely to be employed in the financial sector and have an average family income of £34,000.
The most important stat for brands to consider though, is UK coffee shop lovers are 48 per cent more likely than the average British adult to pay extra to personalise products in order to suit their tastes.
This is where companies can really take advantage
These types of figures are perfect for companies that want to try and engage with their customers on a more regular basis. Consumers are going to enjoy items such as the printed mugs offered by 4imprint if they are part of the group of people that regularly visit coffee shops for their caffeine boost. The only way that firms will know this is if they undertake some form of market research.
If people are provided something that will be very useful to them in their everyday life, such as a printed mug, then they are more likely to engage with a firm and come back looking for more deals that may be on offer.
Do your market research before sending promotional items to the wrong people
Before embarking on a marketing strategy, companies must always do their due diligence and market research so they are not wasting valuable money and resources on people that may not necessarily be interested in what they are offering. So by getting a good grasp of the likes and dislikes that consumers have, you can form a pretty good business list of who to send your promotional merchandise to.
Some people might want a promotional keyring with their name on while others working in the IT industry could be after a new USB or flashdrive and this type of marketing push can often boost loyalty.